INNOVATION
The Introduction of a
Revolutionary Change in
the Way People Do Things
and Its Successful Adoption
and Distribution Globally
Stock and Stock Options Success
Jet.com
Jet.com: Driving Early Adoption
In 2016, eCommerce start-up Jet.com had grand visions of competing with Amazon. To be sure, competing with the largest e-retailer in the world is a daunting goal. But the company had a brilliant pre-launch plan—hit the ground running by recruiting 350,000 people to join before the Jet.com website even went live.
The company achieved this remarkable feat thanks to its “Jet Insiders” program, a referral contest offering 200,000 shares of Jet.com stock to those who referred the most people to sign-up. This gamified referral strategy included a leaderboard listing every Insider who was eligible for the contest, ranked by the number of referrals they’d generated. At the end of the competition, the top ‘recruiter’ with the most referrals received 100,000 stock options, and the remaining top 10 finishers each received 10,000 stock options.
The winner (an insurance agent from Pennsylvania named Eric Martin) recognized the potential payoff of owning shares in a well-funded startup, and invested $18,000 in online ads to drive the most Jet.com sign-ups. When Walmart acquired Jet.com for $3 billion a year and a half later, his top prize of 100,000 stock options was reportedly worth $20 million. That represents a return of over 1,100 times his original investment.
In the world of “me too” marketing where brands are increasingly challenged to differentiate themselves from their competition, this emerging loyalty incentive strategy of offering stock in the company provides a compelling reason for customers to remain loyal. After all, as shareholders, it’s in their best interest to continue supporting the brand… and contributing to their investment! April 2, 2019 by Matthew Kates CMO Prizelogic
JET.Com - Launched Stock Options
Referral Program
100,000
Stock Options Reward
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Goal - Recruit 350,000 People Before Website Launch
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Jet Insiders Program
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Referral Contest Offered 200,000 Stock Options
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Most Referrals Wins and Receives 100,000 Stock Option Reward
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The Winner Invested $18,000 in Advertising to Obtain the Most Referrals
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Winner Received 100,000 Stock Options Reward
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18 Months Later Walmart Obtained Jet.Com for $3 Billion
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Winner Received $20 Million for the 100,000 Stock Option Reward
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Stock Options Can become Very Valuable
$18,000 Investment Wins Most Referrals
100,000 Stock Options Reward Equaled
$20,000,000 Million Dollars
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T-Mobile
T-Mobile: Thanking Customers and Stimulating Advocacy
When the un-Carrier launched T-Mobile Tuesdays in June of 2016, not only did T-Mobile say “thank you” to their customers. It also turned millions of T-Mobile customers into T-Mobile owners. In the “Stock Up” promotion, the company offered a full share of T-Mobile common stock to existing customers, and incentivized these new telecom shareholders to become advocates by offering the opportunity to grow their ownership up to 100 shares if they successfully referred their friends and family to switch to T-Mobile. New customers who switched also automatically qualified for a free share of T-Mobile stock.
T-Mobile customers undoubtedly feel good about their ownership in the company today. Since the “Stock Up” promotion, the company’s stock price has increased from around $42 to over $72 a share (as of this writing)—a 70 percent increase (a hearty “thank you” indeed). This commitment to showing customer appreciation has certainly paid off for the brand too, which enjoys unprecedented loyalty in the industry.
While customer churn rates have accelerated among industry competitors, T-Mobile has seen quarter-over-quarter improvement in customer retention, including record low postpaid phone churn of 0.99 percent in the fourth quarter of 2019. April 2, 2019 by Matthew Kates CMO Prizelogic
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Dominos
Pizza
Domino’s Pizza: Adding Excitement to the Program
Giving away the company’s stock was a perfect way to give Domino’s Piece of the Pie Rewards members a chance to literally get a piece of the pie. Each month in 2017, the company awarded 25 members with 10 Domino’s shares. This not only reinforced the program’s value proposition, the promotional overlay was a great way to inject exciting updates to engage members, adding an ongoing high-value bonus award to the core transaction based program.
The company’s stock has been equally exciting for investors. Since 2010, Domino’s stock has significantly outpaced the market, gaining over 2,000 percent and even beating out big name tech companies like Amazon, Google, Facebook and Apple. This impressive performance has continued since the company’s stock was awarded to members. Shares originally valued at around $162 at the time of issuance are now trading near $244 per share (as of this writing) – a 50 percent increase. April 2, 2019 by Matthew Kates CMO Prizelogic
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Stock Options
Referral Program
Founders Circle
1
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Donate $25 Per Year
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Agree to be an Independent Contractor
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Agree to the Stock Options Program
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Signup for Your Own Unique Website Account & Link
START
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Utilizing Your Unique Website Account Link,
Refer Others to Donate to:
ION Medical Safety
3
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Receive 25 Stock Options for Every Referral
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Stock Options Vest Upon Initial Public Offering or Merger & Acquisition
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More Referrals Equals More Stock Options
REWARD
ACTION
2
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To really know is science;
to merely believe you know is ignorance.
Hippocrates
Our Vision
Develop the world’s first learning healthcare system delivering surgical best practices and processes resulting in personalized patient-centered care and increased patient safety.
Our Mission
To help prevent medical errors and reduce patient harm through advanced technologies for healthcare providers worldwide.